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Privacy Policy
Use of Platform

Last Updated: 09/15/2023


The After Cancer Corporation (“The After Cancer,” “we,” or “us”) is committed to respecting your privacy. This Privacy Notice describes our privacy practices when you use our website (, our “Site”), mobile application (our “App”), and related products or services (together, our “Services”).


We ask that you read through this Privacy Notice before accessing or using our Services.




When we refer to your personal data, we mean any information that relates to an identified or identifiable individual (“Personal Data”). When you create a The After Cancer account, connect to our Services, request appointments, or otherwise interact with The After Cancer, we may collect the following categories of Personal Data from or about you:

  • Identifiers, such as your name, home and work address, phone number, email address, username, password, and where applicable, employee or member identification number, policy or plan number, IP address.

  • Protected class and demographic information, such as age, date of birth, sex, gender, national origin, citizenship, race, marital status, sexual orientation, medical condition, genetic information, and information about your health and/or disability status.

  • Commercial information, such as information about Services purchased or obtained, and considered and Service history and tendencies.

  • Device information, consisting of information from devices you use to connect to the Services, including your mobile device. The information we receive from these devices may include browsing IP address, unique device identifiers such as MAC address, usage information, crash data, device performance characteristics and hardware information, battery status, and WiFi network information.

  • Internet or other electronic network activity information, such as browsing history, search history, clickstream patterns, session information, browser and operating system type, navigation paths, date/time stamps, cookie identifiers, language preferences, and other information about how you interact with our Site.

  • Geolocation data, such as physical location or device location, including zip code and Global Position System (“GPS”) data.

  • Professional or employment-related information, such as employer details and contact information, job title, office location, and company details.

  • Biometric information, such as physiological, biological, and behavioral characterizes, and genetic and health information.

  • Audio, electronic, visual, or other sensory information, such as audio records, videos, images, and photographs.

  • Inferences drawn from the information we collect about you to create a profile about you reflecting your preferences, behaviors, and characteristics.

Some of the data we collect may be considered sensitive personal information, including your log-in name and password that you use to access your user account on the Services, precise geolocation, racial or ethnic origin, and health and genetic data.



We collect personal data from you and other sources through registration forms, eligibility files, account creation, provider/coaching visits, communications, or interactions with The After Cancer representatives, community posts and/or comments that are collected through your voluntary public postings and engagement on social platforms. Depending on how you use our Service, we may collect Personal Data about you in the following ways:

  • Directly from you. We may collect information from you directly through your use of the Services, completion of registration forms, account creation, provider/coaching visits, communications with The After Cancer representatives, community posts and/or comments, or other direct interactions with us, such as emails, messaging, community fora, public social media postings, or video conferencing.

  • Through automated data collection technologies. We may collect your information using automated data collection technologies as described in the Cookies and Similar Technologies section below. For example, we may collect the IP (Internet protocol) address of the device you use to access our Site and other browsing information, such as page requests, browser type, operating system, and average time spent on our Site.

  • From third parties. Where applicable, we may obtain your information through third-party sources, such as from eligibility files and claims data that we receive from your employer or your health plan, and from family members and personal representatives who are registered with or interact with The After Cancer. If you are interacting with our Site as a potential business customer of The After Cancer, such as our “Contact Us” page or “Demo Request” page, we may supplement your personal data with information we receive from marketing partners and social media companies. We may combine this information with the information we collect about you to help us tailor our communications and improve our Services.



We may use your Personal Data as outlined below:

  • Provide the Services. We may use your Personal Data to provide the Services, connect you with our Providers and other Professionals, refer you to clinic partners, process any fees, provide customer services, create, and maintain business records, respond to your questions and comments, send you communications about the Services, and where applicable, process any reimbursements or claims, and communicate with your health plan, insurer or payor to verify edibility for our Services.

  • Build and maintain our relationship with you. We may use your Personal Information to improve your experience with our Services, send you marketing messages about the Services that may be of interest to you, send you educational materials, and obtain and respond to your feedback, questions, and comments. We may also draw inferences from the Personal Data we receive about you, such as information about your preferences, characteristics, and interest in our Services.

  • Improve the Services. We may use your Personal Data to facilitate and improve the operation of the Services, perform market research and analysis, analyze how the Services are being used and accessed, improve the functionality of the Services and your user experience, conduct quality assurance activities, perform internal business reviews, and develop new Services.

  • Maintain the Security of the Services. We may use your Personal Data to maintain the security and integrity of the Sites, detect security incidents, protect the Sites against fraudulent and illegal activity, and enforce our terms of use.

  • For research and development purposes. We may de-identify, pseudonymize, or anonymize your Personal Data by removing data components (such as your name, email address, or linkable tracking ID) that makes the data personally identifiable to you or through other means. We do this so that we can conduct research and develop our products and services.

  • Comply with legal obligations and respond to legal proceedings. We may use your Personal Data to comply with our legal obligations, including maintaining records of our compliance with federal and state law requirements. We may also use your Personal Data to establish, exercise, or defend legal claims.

  • HIPAA Restrictions. Our use of your information in these contexts may be restricted by laws such as the U.S. Health Insurance Portability and Accountability Act of 1996 and its implementing regulations (“HIPAA”).  Please visit and review the Privacy Notice for Protected Health Information, which is specific notice provided by the health care professionals involved in your care and treatment through the Platform on how your health information may be used and disclosed and how you can get access to it.  

  • Anonymized Data. We may use and share aggregated and deidentified data and information derived from your Personal Data with other entities for the purpose of performing activities that may help us provide and improve our Services. Where we aggregate or deidentify data, we take reasonable steps to ensure the information is not reidentified except as required by or pursuant to applicant law.



We use cookies, pixels, and similar tracking technologies as part of our Services to help us understand how you interact with our Services, to keep our Services secure, and to provide advertisements that are relevant to you. These technologies may also share data with third parties (including social media and AdTech companies) to help us track conversions, build custom audiences, and tailor our marketing campaigns. For example:

  • Google Analytics. We use Google Analytics to track website activity, such as session duration, pages per session, and the bounce rate of individuals using the site, along with the information on the traffic source. More information available here. To opt out of Google Analytics, you may disable cookies on your browser or install the Google Analytics Opt-Out Browser Ad-On.

  • Google Adwords. Google Adwords provides conversion tracking analytics with key insights into users' actions after viewing or clicking an ad. Adwords let us see which keywords, ads, ad groups, and campaigns are best at driving valuable customer activity to learn how customers may be interacting with ads on one device or browser.

  • Facebook Pixel. We use the Facebook pixel to collect data that helps our marketing teams track conversions from Facebook ads, optimize ads, build targeted audiences for future ads, and build personalized remarketing strategies for users who have already taken action on our website, such as downloading a guide or visiting a page. More information available here. To opt out of Facebook Ads, you can manage your Ad Choices.

  • LinkedIn Insight Tag. We use the LinkedIn Insight Tag, also known as LinkedIn Pixel, to gain insights into how ads lead to practical actions on the website, including content downloads, sign- ups, purchases, and more. More information available here.

While we deploy third party cookies on our Site, we limit the use of third-party tracking technologies behind authenticated webpages (including after you have logged into your account) and on our App.

Please note, the online advertising industry provides tools that permit you to opt out of certain interest-based advertising based on cookies. For more information about these programs and tools, you can visit the following:



Generally, we may disclose your Personal Data in the following circumstances:

  • Service providers. We may disclose your Personal Data with the service providers for the purposes described in this Notice, including organizations that provide services related to maintaining, operating, hosting, and improving the Services; payment processing; customer service; sending emails; fulfilling orders; technical support; data analytics; and marketing and advertising. It is our policy to limit our service providers’ use of your Personal Data to that which is necessary to perform their services for us.

  • Practitioners. We may disclose your Personal Data to wellness professionals and facilities offering their services via the Services (the “Practitioners”), with your consent, so that they may provide virtual consultations to you as part of the Service. In addition, when you communicate with us or submit information through the Services, we may share that information with Practitioners to enable them to communicate with you and provide the Service.

  • Your Employer or Health Plan. If your access to the Services is offered in connection with a program offered or supported by your employer or health plan, we will share certain Personal Data with your employer or health plan including your subscriber id, amount spent on applicable services, and satisfaction survey results. In certain circumstances, when permissible under applicable laws, your employer or group health plan may ask that we share certain Personal Data with a third party designated provider to use for their own purposes, such as cost analysis and understanding care outcomes. Your data may also be disclosed to your employer or health plan consistent with our obligations under HIPAA.

  • In Connection with a Business Transaction. We may disclose your Personal Data in the event of a bankruptcy, merger, acquisition, sale of all or part of our business, or other change or ownership or control (whether in whole or in part), subject to compliance with applicable legal requirements.

  • Law Enforcement. Personal Data may also be disclosed: to law enforcement, courts, and regulatory authorities in connection with a legally binding request; to detect and protect against security incidents and unlawful conduct; and/or as otherwise required or permitted by applicable law. We may also share certain deidentified, aggregated, and statistical information with clearinghouse entities, program administrators, academic and institutional review boards, and/or your employer.



If you would like to stop receiving newsletters or other marketing or promotional messages, notifications, or updates, you may do so by following the unsubscribe instructions that appear in these e-mail communications, or you may contact us at  to opt-out of direct marketing. Please be advised that you may not be able to opt out of receiving certain service or transactional messages from us, including legal notices.

If you use our App, we may obtain precise information about the location of your device with your express consent. Once you have consented to the collection of the precise location of your device, you may revoke this consent by managing your location services preferences through the settings of your device.



Do-Not-Track is a public-private initiative that has developed a “flag” or signal that an Internet user may activate in the user’s browser software to notify websites that the user does not wish to be “tracked” by third parties as defined by the initiative. Please note that The After Cancer, like many digital service operators, does not recognize or respond to “Do Not Track” signals.


If you are considered a minor under the privacy laws in your country, we must obtain your parent or guardian’s consent prior to us allowing you to access the Services. We do not knowingly collect information from minor children without their parent, guardian, or representative’s consent. Please note the following:

  • The After Cancer Marketplace. If you are an individual looking to access our Site or register for our Services through an account directly from The After Cancer’s Site (“Marketplace”), you must be 18 years old or older. If we learn that we have inadvertently collected Personal Data from an individual under 18 years old, we will delete that information.



Our Site or App may contain links or otherwise provide access to another website, mobile application, or Internet location (collectively “Third-Party Sites”). When you choose to contact another Third-Party Site, you are providing information (including Personal Data) directly to third parties outside of The After Cancer. Please note that we have no control over and are not responsible for Third-Party Sites, their content, or any goods or services available through the Third-Party Sites. Our Privacy Notice does not apply to Third-Party Sites. We encourage you to review the Privacy Notices of each Third-Party who provides you with any services and the privacy policies of any website or application with which you interact.



Please note the following about how we transfer, store, and secure your Personal Data:

  • Security of Information. We implement and maintain reasonable technical, physical, administrative, managerial, and organizational security measures designed to safeguard your Personal Data. Please note, however, we cannot fully eliminate security risks associated with the storage and transmission of Personal Data. You also must keep your password secure and your account confidential. If you have reason to believe that the security of your account has been compromised, please notify us immediately at

  • Data Retention. We will retain your Personal Data for as long as is necessary to fulfill the purposes for which we obtained the Personal Data, including to provide the Services, or for such longer period as may be required or permitted by Plan contracts and/or applicable law and regulations. We will also retain your Personal Data as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements. We use the following criteria to set our retention periods: (i) the duration of our relationship with you; (ii) the purposes for processing your Personal Data and associated legal bases; (iii) the existence of a legal obligation as to the retention period; and (iv) the advisability of retaining the information in light of our legal position (for example, in light of applicable statutes of limitations, litigation, or regulatory investigations).



This section applies to California residents and contains disclosures pursuant to the California Consumer Privacy Act (“CCPA”). This section does not apply to individuals who are not California residents.


As a California resident, you are entitled to the following disclosures:

  • Categories of Personal Data. We have collected in the preceding 12 months the categories of Personal Data detailed in the Personal Data We Collect section above.

  • Sources of Personal Data. We have collected Personal Data from the categories of sources detailed in the How We Collect Your Personal Data above.

  • Use and Disclosure of Personal Data. We have used and disclosed Personal Data for the business and commercial purposes detailed, respectively, in the How We Use Your Information and How We Disclose The Information We Collect sections above. We only use and disclose your sensitive personal information for the following purposes: (i) performing services or providing goods reasonably expected by an average consumer; (ii) detecting security incidents; (iii) resisting malicious, deceptive, or illegal actions; (iv) ensuring the physical safety of individuals; (v) for short-term, transient use, including non-personalized advertising; (vi) performing or providing internal business services; or (vii) verifying or maintaining the quality or safety of a service or device. We do not disclose sensitive information for any other purpose.

  • Sales and Sharing of Personal Data. We do not sell Personal Data, including the Personal Data of minors under age 16. When interacting with our Site as a general user (e.g., not when you are logged in), we do share Personal Data with third parties for targeted advertising purposes.

  • Financial Incentives. From time to time, we may offer a financial incentive when you complete onboarding assessments, surveys, tracks, or other programs that ask you to share your feedback or other Personal Data with us. The specific instructions for how to participate in these programs and related incentives may vary and will be set out within each program. Our good faith estimate of the value of your Personal Data is the value of the benefit we offer to you. We have calculated that value by weighing our expense of operating the program against the benefit. Participation in these incentive programs is always optional, and you can terminate program participation at any time as explained in the applicable program terms. You can also contact us by using the contact information provided below to unsubscribe or cancel your program participation.

In addition, California residents have the following rights under the CCPA:

  • Right to Know. You have the right to request information about the categories of personal information we have collected about you, the categories of sources from which we collected the Personal Data, the purposes for collecting, selling, or sharing the Personal Data, and the categories of third parties with whom we have disclosed or sold your Personal Data, and the specific pieces of Personal Data we have collected about you.

  • Right to Delete. You have the right to request that we delete the Personal Data that we have collected about you.

  • Right to Correct. You have the right to request that we correct inaccurate Personal Data that we maintain about you.

  • Right to Opt-out of Sales or Sharing. You have the right to request to be opted-out from the sale or sharing of your Personal Data or targeted advertising.

  • Right to Non-Discrimination. You have the right not to receive discriminatory treatment by us for the exercise of the privacy rights described above.


You may also authorize someone to exercise the above rights on your behalf. To do so, your authorized agent must submit a request via and indicate that they are submitting the request as an agent. We may require the agent to provide proof that you gave signed permission to submit the request and may also require you to confirm with us that you provided the agent permission to submit the request or to verify your own identity directly with us. If you have provided us with information on your minor child, you may exercise the above rights on behalf of your minor child.

Most of the above rights are subject to our being able to reasonably verify your identity (or the identity of someone exercising these rights on your behalf) and authority to make these requests by providing verifiable information such as the following:

  • Provide sufficient information that allows us to reasonably verify you are the person about whom we collected Personal Data or an authorized representative.

  • Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it. We cannot respond to your request if we cannot verify your identity or authority to make the request and confirm the Personal Data relates to you.


California residents may exercise the Right to Know, Right to Delete, and the Right to Correct by submit your request in one of the following ways:


To opt out of the sharing of your Personal Data for these purposes, please submit an opt-out request using a preference signal that is sent in a commonly used and recognized format, such as the Global Privacy Control.


We will respond to authorized and verified requests as soon as practicable and as required by law. In addition, the above rights are subject to various exclusions and exceptions under the law, and, under certain circumstances, we may be unable to implement your request. We will advise you of any reason for denying or restricting a request.


In addition, residents of California also have the right to request once per calendar year certain information with respect to the types of personal information (as defined by California law) we share with third parties for those third parties' direct marketing purposes, and the identities of the third parties with whom we have shared such information during the immediately preceding calendar year.



Certain other U.S. residents may be granted the following rights under the laws of your state of residence:

  • To access your Personal Data.

  • To correct inaccuracies in your Personal Data.

  • To delete your Personal Data that we have obtained.

  • To receive a copy of your Personal Data in a portable and readily usable format.

  • To opt in or opt out of certain types of sensitive Personal Data processing.

  • To opt out of the processing of your Personal Data for purposes of (i) targeted advertising or (ii) automated decision-making or profiling in furtherance of decisions that produce a legal or similarly significant effect on you.


If you choose to exercise any of these rights, The After Cancer will not discriminate against you in any way. If you exercise certain rights, understand that you may be unable to use or access certain features of our website or our products or services. You may have the right to appeal our decision if we deny your rights request. To submit an appeal, contact us at


If you have any questions about The After Cancer’s Privacy Notice, would like to exercise one of your data protection rights, or would like to submit a concern or complaint, please contact us at You can also write to us at: 


The After Cancer Corporation
PO Box 30667, PMB 79909

Charlotte, North Carolina 28230-0667



We may update this Privacy Notice from time to time. The most recent version of the Privacy Notice is reflected by the version date located at the top of this Privacy Notice. We encourage you to review this Privacy Notice often to stay informed of how we may process your information. If we have the ability to do so (e.g., if you have an active account, or we have contact information for you), we will attempt to notify you of any material changes to our Privacy Notice that impact your Personal Data. Please note that if you object to any changes to the Privacy Notice, you may request to close your account.

© 2023 The After Cancer Corporation. All rights reserved.

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